Author: admin
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Customizing Language Settings In The Rank Math WP Plugin
During a recent audit with a client in New Zealand, I noticed that their Open Graph language setting was set to en-US, and recommended they update it to en-NZ. Not a world-ending issue, but one I wanted to fix. Here’s what it looked like: The developer looked into it and circled back to say they…
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How To Track Clicks On Underlined (But Not Hyperlinked) Content Using Google Tag Manager And GA4
I recently worked with a client on an analytics setup and digital audit. During my audit, I noticed that they made a lot of use of underlined text in their content that was not hyperlinked. When I chatted with them about this, they didn’t seem to think it was a problem. Whenever a conversation drifts…
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Why Me? Why Not An Agency?
If you’re a medium- or large-sized business, working with an agency may seem like the safest, most professional route. And that makes sense to me – most of my clients have come from people who already knew me as they worked with me in the past. It can make a lot of sense to work…