Category: Blog
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Using GTM Events To Track 404 Errors In GA4
Tools like Screaming Frog are a great way to scan your website for broken links, and tools like Ahrefs are great for finding broken backlinks. But for many businesses, tracking 404 errors in real time can be more challenging. Using Google Tag Manager (GTM), you can send an event to Google Analytics 4 (GA4) that…
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Customizing Language Settings In The Rank Math WP Plugin
During a recent audit with a client in New Zealand, I noticed that their Open Graph language setting was set to en-US, and recommended they update it to en-NZ. Not a world-ending issue, but one I wanted to fix. Here’s what it looked like: The developer looked into it and circled back to say they…
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How To Track Clicks On Underlined (But Not Hyperlinked) Content Using Google Tag Manager And GA4
I recently worked with a client on an analytics setup and digital audit. During my audit, I noticed that they made a lot of use of underlined text in their content that was not hyperlinked. When I chatted with them about this, they didn’t seem to think it was a problem. Whenever a conversation drifts…
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Why Me? Why Not An Agency?
If you’re a medium- or large-sized business, working with an agency may seem like the safest, most professional route. And that makes sense to me – most of my clients have come from people who already knew me as they worked with me in the past. It can make a lot of sense to work…